Article

Ghandour, R (2024) Multimodal presentation of E-commerce product reviews and ratings: empirical investigation using multimodality. Journal of Trade Science. ISSN 2815-5793

Baxter, K, Ghandour, R and Histon, W (2024) Greenwashing and brand perception - a consumer sentiment analysis on organisations accused of greenwashing. International Journal of Internet Marketing and Advertising, 21 (1/2). pp. 149-179. ISSN 1477-5212

Al-Shahrania, H and Ghandour, R (2018) Impact of Social Media on Purchase Decision Making of Saudi students in London. International Journal of Research Publications, 12 (1). p. 20.

Conference or Workshop Item

Al Maassarani, M, Ghandour, R and Haj Youssef, M The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience. In: British Academy of Management 2024 Conference Proceedings . (British Academy of Management (BAM), 2nd Sept - 6th Sept 2024, Nottingham, United Kingdom). (Accepted)