Items where Author is "Riskos, K"
Georgiadis, K ORCID: 0000-0001-9116-4729, Kalaganis, FP, Riskos, K
ORCID: 0000-0003-3726-8003, Matta, E, Oikonomou, VP, Yfantidou, I
ORCID: 0000-0003-3200-2185, Chantziaras, D, Pantouvakis, K, Nikolopoulos, S, Laskaris, NA and Kompatsiaris, I
(2023)
NeuMa - the absolute Neuromarketing dataset en route to an holistic understanding of consumer behaviour.
Scientific Data, 10 (1).
ISSN 2052-4463
Yfantidou, I ORCID: 0000-0003-3200-2185, Riskos, K and Tsourvakas, G
(2022)
Can eye trackers and EEG be used by small-medium marketing and advertising agencies? A qualitative study.
In:
Advances in Digital Marketing and eCommerce Third International Conference, 2022
.
pp. 164-170.
(2022 Digital Marketing and eCommerce Conference, Barcelona, Spain).
Georgakarakou, C, Riskos, K, Tsourvakas, G and Yfantidou, I (2020) What features of green products packaging are more eye catching? An eye-tracking exploratory study about organic agricultural products. International Journal of Technology Marketing, 14 (2). ISSN 1741-878X
Tsourvakas, G, Georgakarakou, C, Riskos, K and Yfantidou, I ORCID: 0000-0003-3200-2185
(2019)
The impact of green agricultural product packaging features on consumers’ reactions and buying behaviors: An eye-tracking exploratory study.
In:
7th International Conference on Contemporary Marketing Issues Conference Proceedings ICCMI 2019
.
pp. 105-119.
(7th International Conference of Contemporary Marketing Issues, 5-8 July 2019, Heraklion, Greece).
Yfantidou, I, Riskos, K and Tsourvakas, G (2018) Advertising message strategy analysis for award-winning digital ads. International Journal of Technology Marketing, 12 (4). ISSN 1741-878X