Article

Georgiadis, K, Kalaganis, FP, Riskos, K, Matta, E, Oikonomou, VP, Yfantidou, I, Chantziaras, D, Pantouvakis, K, Nikolopoulos, S, Laskaris, NA and Kompatsiaris, I (2023) NeuMa - the absolute Neuromarketing dataset en route to an holistic understanding of consumer behaviour. Scientific Data, 10 (1). ISSN 2052-4463

Georgakarakou, C, Riskos, K, Tsourvakas, G and Yfantidou, I (2020) What features of green products packaging are more eye catching? An eye-tracking exploratory study about organic agricultural products. International Journal of Technology Marketing, 14 (2). ISSN 1741-878X

Yfantidou, I, Riskos, K and Tsourvakas, G (2018) Advertising message strategy analysis for award-winning digital ads. International Journal of Technology Marketing, 12 (4). ISSN 1741-878X

Conference or Workshop Item

Yfantidou, I, Riskos, K and Tsourvakas, G (2022) Can eye trackers and EEG be used by small-medium marketing and advertising agencies? A qualitative study. In: Advances in Digital Marketing and eCommerce Third International Conference, 2022 . pp. 164-170. (2022 Digital Marketing and eCommerce Conference, Barcelona, Spain).

Tsourvakas, G, Georgakarakou, C, Riskos, K and Yfantidou, I (2019) The impact of green agricultural product packaging features on consumers’ reactions and buying behaviors: An eye-tracking exploratory study. In: 7th International Conference on Contemporary Marketing Issues Conference Proceedings ICCMI 2019 . pp. 105-119. (7th International Conference of Contemporary Marketing Issues, 5-8 July 2019, Heraklion, Greece).