Items where Author is "See Kwong, G"

[up] Up a level
Group by: Item Type | No Grouping
Number of items: 1.

Valaei, N orcid iconORCID: 0000-0002-5810-4545, Rezaei, S, Sabermajidi, N and See Kwong, G (2025) Leveraging Top Dog Channels for underdog brand building strategy: Understanding how coupon campaigns drive top dog channel satisfaction and underdog brand loyalty. Asia-Pacific Journal of Business Administration. ISSN 1757-4323

This list was generated on Thu Jul 10 21:46:12 2025 UTC.