Items where Author is "See Kwong, G"

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Article

Valaei, N orcid iconORCID: 0000-0002-5810-4545, Rezaei, S, Sabermajidi, N and See Kwong, G (2025) Leveraging Top Dog Channels for underdog brand building strategy: Understanding how coupon campaigns drive top dog channel satisfaction and underdog brand loyalty. Asia-Pacific Journal of Business Administration. ISSN 1757-4323

This list was generated on Thu Jul 10 21:46:12 2025 UTC.