Items where Author is "See Kwong, G"
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Article
Valaei, N 
ORCID: 0000-0002-5810-4545, Rezaei, S, Sabermajidi, N and See Kwong, G
(2025)
Leveraging Top Dog Channels for underdog brand building strategy: Understanding how coupon campaigns drive top dog channel satisfaction and underdog brand loyalty.
Asia-Pacific Journal of Business Administration.
ISSN 1757-4323