Dubey, R, Bryde, DJ, Foropon, C, Tiwari, M and Gunasekaran, A (2021) How frugal innovation shape global sustainable supply chains during the pandemic crisis: Lessons from the COVID-19. Supply Chain Management: an International Journal. ISSN 1359-8546

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Abstract

Purpose- The COVID‐19 crisis has created enormous strain in global supply chains. The disruption has caused severe shortages of critical items, including Personal Protective Equipment (PPE) (e.g. face masks), ventilators, and diagnostics. The failure of industry to meet the sudden demand for these necessary items has caused a severe humanitarian crisis. These situations, resulting from the COVID19, crisis have led to the informal growth of frugal innovation in sustainable global supply chains. In this paper we provide a detailed overview of drivers of frugal-oriented sustainable global supply chains, following lessons acquired from emerging countries' attempt to deal with the COVID-19 pandemic.
Design/Methodology/Approach- We utilized a focused group approach to identify the drivers and we further validated them using existing literature published in international peer-reviewed journals and reports. We adopted total interpretive structural modeling (TISM) to analyze the complex relationships among identified drivers.
Findings- We present a theoretical framework to explain how the drivers are interlinked. We have developed our framework through a synthesis of the TISM modeling and MICMAC analysis. We observed that government financial support, policies & regulations, under the mediating effect of leadership and the moderating effect of national culture and international rules & regulations, has a significant effect on the adoption of emerging technology, volunteering initiatives, and values & ethics. Further, emerging technology, volunteering initiative, and values & ethics have a significant effect on supply chain talent and frugal engineering. These results provide some useful theoretical insights that may help in further investigating the role of frugal innovations in other contexts.
Originality/ value- We find that outcomes of the methodical contributions and the resulting managerial insights can be categorized into four levels. Industry and researchers alike can use our study in order to develop the decision-support systems guiding frugal-oriented sustainable global supply chains amid the COVID-19 pandemic and in recovering them thereafter. Suggestions for future research directions are offered and discussed.

Item Type:	Article
Additional Information:	This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com
Uncontrolled Keywords:	1503 Business and Management, 1505 Marketing, 1599 Other Commerce, Management, Tourism and Services
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
Divisions:	Doctoral Management Studies (from Sep 19)
Publisher:	Emerald publishing Group
Date Deposited:	18 May 2021 11:42
Last Modified:	06 Sep 2021 15:45
URI:	https://researchonline.ljmu.ac.uk/id/eprint/15016

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