Tools
Tools
Haj Youssef, M and Teng, D (2021) Market entry strategies in the Middle East: Unveiling the sponsorship strategy. International Studies of Management and Organization, 51 (3). pp. 253-275. ISSN 0020-8825
|
Text
Market entry strategies in the Middle East Unveiling the sponsorship strategy.pdf - Accepted Version Available under License Creative Commons Attribution Non-commercial. Download (917kB) | Preview |
Abstract
The international entry mode strategies literature presents limited findings for the Middle East, particularly for Arab countries and the Gulf Cooperating Council Countries. Using a qualitative approach to understand the market entry strategies of multinational corporations, it is evident that the traditional entry modes are not the only form of entry strategy for MNCs in the Middle East. Semi-structured interviews were used to analyse data primary data collected from senior managers in Kingdom of Saudi Arabia and United Arab Emirates. Findings show that in addition to traditional entry modes, Multinational companies have developed an extra approach to entering Middle Eastern markets by forming joint ventures with individuals rather than with corporations. We label this entry mode as ‘sponsorship’ strategy. Implications for research and practice are offered.
| Item Type: | Article |
|---|---|
| Additional Information: | This is an Accepted Manuscript version of the following article, accepted for publication in International Studies of Management and Organization Moustafa Haj Youssef & Da Teng (2021) Market entry strategies in the Middle East: unveiling the sponsorship strategy, International Studies of Management & Organization, 51:3, 253-275 DOI: 10.1080/00208825.2021.1959878. It is deposited under the terms of the Creative Commons Attribution-NonCommercial License (http://creativecommons.org/licenses/by-nc/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited |
| Uncontrolled Keywords: | 1503 Business and Management |
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products |
| Divisions: | Business & Management (from Sep 19) |
| Publisher: | Taylor & Francis |
| Date Deposited: | 12 Jul 2021 09:51 |
| Last Modified: | 05 Feb 2023 00:50 |
| DOI or ID number: | 10.1080/00208825.2021.1959878 |
| URI: | https://researchonline.ljmu.ac.uk/id/eprint/15270 |
 |
View Item |