Liu, H and Bai, H (2022) Examining the Glocalised Marketing Strategies of Luxury Fashion Retailers in China. In: Colloquium on European Research in Retailing Book of Proceedings . pp. 181-189. (7th Colloquium on European Research in Retailing (2022), Zagreb, Croatia).
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Examining the Glocalised Marketing Strategies of Luxury Fashion Retailers in China.pdf - Published Version Download (284kB) | Preview |
Publisher URL: https://cerr.sciencesconf.org/data/2022_CERR_Book_...
Item Type: | Conference or Workshop Item (Paper) |
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Subjects: | H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products |
Divisions: | Business & Management (from Sep 19) |
Publisher: | University of Zagreb |
SWORD Depositor: | A Symplectic |
Date Deposited: | 18 Nov 2022 12:34 |
Last Modified: | 18 Nov 2022 12:34 |
URI: | https://researchonline.ljmu.ac.uk/id/eprint/17605 |
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