Fillis, I, Lee, B and Fraser, I (2023) Creation and consumption experience of cultural value in contemporary art. In: Jung, Y, Vakharia, N and Vecco, M, (eds.) The Oxford Handbook of Arts and Cultural Management. Oxford University Press. ISBN 9780197621615

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Abstract

We utilize marketing theory to improve insight into the value relating to visual art creation and consumption by advancing understanding of its roles in the creation of the cultural value associated with contemporary art. Our theoretical analysis enables construction of a conceptual model of value creation. We inform this by drawing on our qualitative research data on the cultural value of a contemporary art exhibition. Creation and sharing of value, including networks and discourses of value are central to this agenda. Aesthetic experience and symbolic consumption are equally, or more influential, than instrumental measures of value. This can be visualized in a circle of value involving culture, marketing and consumption which shape meaning. A competency spectrum can be used to explain how and why each stakeholder behaves differently with respect to the cultural value present.

Item Type:	Book Section
Uncontrolled Keywords:	cultural value, creation, marketing, consumption, art, exhibition
Subjects:	N Fine Arts > NX Arts in general
Divisions:	Doctoral Management Studies (from Sep 19)
Publisher:	Oxford University Press
Related URLs:	https://www.ljmu.ac.uk/about-us/staff-profiles/faculty-of-business-and-law/liverpool-business-school/ian-fillis
SWORD Depositor:	A Symplectic
Date Deposited:	30 Jan 2023 11:58
Last Modified:	30 Jan 2023 11:58
DOI or ID number:	10.1093/oxfordhb/9780197621615.001.0001
Editors:	Jung, Y, Vakharia, N and Vecco, M
URI:	https://researchonline.ljmu.ac.uk/id/eprint/18765

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