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Fillis, I and Dennis, N (2023) Stepping out of the discourse to make sense of the discourse: an alternative lens to explore the strategic marketing management of the entrepreneurial consumer movement. [Video]
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Stepping out of the discourse to make sense of the discourse.pdf - Accepted Version Download (178kB) | Preview |
Publisher URL: https://researchjcb.com/content/
Abstract
We explore how the emerging entrepreneurial consumer movement can be understood using the jazz metaphor to communicate marketplace transformations in today’s turbulent environment.
| Item Type: | Video |
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| Uncontrolled Keywords: | Jazz, metaphor, improvisation, entrepreneurial consumers; 1505 Marketing |
| Subjects: | M Music and Books on Music > M Music H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products |
| Divisions: | Doctoral Management Studies (from Sep 19) |
| Publisher: | Westburn Publishers |
| SWORD Depositor: | A Symplectic |
| Date Deposited: | 05 Apr 2023 11:44 |
| Last Modified: | 06 Nov 2023 14:45 |
| Editors: | Brown, Stephen and Ponsonby-McCabe, Sharon |
| URI: | https://researchonline.ljmu.ac.uk/id/eprint/19226 |
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