Fillis, I and Dennis, N Stepping out of the discourse to make sense of the discourse: an alternative lens to explore the strategic marketing management of the entrepreneurial consumer movement. Journal of Customer Behavior. ISSN 1475-3928 (Accepted)

Text Stepping out of the discourse to make sense of the discourse.pdf - Accepted Version Restricted to Repository staff only Download (178kB)

Abstract

We explore how the emerging entrepreneurial consumer movement can be understood using the jazz metaphor to communicate marketplace transformations in today’s turbulent environment.

Item Type:	Article
Uncontrolled Keywords:	Jazz, metaphor, improvisation, entrepreneurial consumers; 1505 Marketing
Subjects:	H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
Divisions:	Doctoral Management Studies (new Sep 19)
Publisher:	Westburn Publishers
SWORD Depositor:	A Symplectic
Date Deposited:	05 Apr 2023 11:44
Last Modified:	05 Apr 2023 11:44
Editors:	Brown, Stephen and Ponsonby-McCabe, Sharon
URI:	https://researchonline.ljmu.ac.uk/id/eprint/19226

Actions (login required)

View Item