Tsourvakas, G, Georgakarakou, C, Riskos, K and Yfantidou, I (2019) The impact of green agricultural product packaging features on consumers’ reactions and buying behaviors: An eye-tracking exploratory study. In: 7th International Conference on Contemporary Marketing Issues Conference Proceedings ICCMI 2019 . pp. 105-119. (7th International Conference of Contemporary Marketing Issues, 5-8 July 2019, Heraklion, Greece).

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Abstract

Consumers of green products have emerged as a crucial market in the sense that many consumers are willing to pay more for a green product compared to a conventional one. Packaging can be considered as an advantageous feature of a product that may convince consumers to proceed to a purchase. The purpose of the present study is to investigate how packaging features (eco-labels, image, shape, color) of organic agricultural products affect consumers’ eye reactions and as a result impact on consumers’ attitudes and buying behaviors.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products T Technology > T Technology (General)
Divisions:	Business & Management (from Sep 19)
Related URLs:	http://iccmi2019.org/file/ICCMI-2019-Conference-Proceedings.pdf
SWORD Depositor:	A Symplectic
Date Deposited:	24 Oct 2023 14:01
Last Modified:	24 Oct 2023 14:01
URI:	https://researchonline.ljmu.ac.uk/id/eprint/20673

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