Skritsovali, K (2023) Learning through playing: appreciating the role of gamification in business management education during and after the COVID-19 pandemic. Journal of Management Development, 42 (5). pp. 388-398. ISSN 0262-1711

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Abstract

Purpose Through active learning and experiential learning theoretical perspectives, this paper explores the role of gamification on the student experience and student learning of undergraduate business management students in the UK.Design/methodology/approach To capture the impact of gamification on student experience and student learning during and after the Covid-19 pandemic, data were collected through online surveys with L6 undergraduate students studying during the academic years 2020–2021, 2021–2022 and 2022–2023. Findings The analysis of the data revealed three core themes: a) gaining practical experience through gamification b) opportunities for peer engagement and active participation and c) development of soft skills and hard skills.Practical implications Based on the lessons learnt, the paper proposes actions and guidelines for integrating gamification into business management curricula that prepare future business managers and leaders to respond to unforeseen challenges and changes. Originality/value This study contributes to a series of design suggestions for fellow tutors and practitioners seeking to advance their pedagogical approach to developing agile and resilient future managers and leaders.

Item Type:	Article
Additional Information:	This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com
Uncontrolled Keywords:	1503 Business and Management; Business & Management
Subjects:	H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products T Technology > T Technology (General)
Divisions:	Business & Management (from Sep 19)
Publisher:	Emerald
SWORD Depositor:	A Symplectic
Date Deposited:	12 Sep 2023 09:13
Last Modified:	12 Sep 2023 09:15
DOI or ID number:	10.1108/jmd-04-2023-0124
URI:	https://researchonline.ljmu.ac.uk/id/eprint/21379

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