Emerging Elegance: Marketing Luxury Fashion in Africa’s Diverse Markets

Alaoui Mhamdi, A (2026) Emerging Elegance: Marketing Luxury Fashion in Africa’s Diverse Markets. In: Huifeng, B and Tassiello, V, (eds.) Dynamic Fashion Marketing Internationalisation, Sustainability and Technology. Routledge Studies in the Fashion Industry . Routledge Taylor & Francis. ISBN 9781032857640

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Item Type:	Book Section
Additional Information:	Deposited under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (Deed - Attribution-NonCommercial-NoDerivatives 4.0 International - Creative Commons ), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. This is an Accepted Manuscript of a book chapter published by Routledge in Dynamic Fashion Marketing Internationalisation, Sustainability and Technology on 22/01/2026, available online: http://www.routledge.com/ISBN 9781032857640
Subjects:	H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products G Geography. Anthropology. Recreation > GT Manners and customs > GT500 Costume. Dress. Fashion
Divisions:	Liverpool Business School
Publisher:	Routledge Taylor & Francis
Related URLs:	https://symplectic.ljmu.ac.uk/userprofile.html?uid=13191
Date of acceptance:	2 September 2025
Date Deposited:	22 Jan 2026 16:43
Last Modified:	22 Jan 2026 16:43
DOI or ID number:	10.4324/9781003519744
Editors:	Huifeng, B and Tassiello, V
URI:	https://researchonline.ljmu.ac.uk/id/eprint/27235

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