Sharpening the Pointy End of a Brand (or The Quest for a Meaningful Logo)

Lehman, K ORCID: 0000-0002-1652-4701 and Fillis, I ORCID: 0000-0002-8735-0948 (2023) Sharpening the Pointy End of a Brand (or The Quest for a Meaningful Logo). Journal of Customer Behaviour, 22 (1). pp. 113-118. ISSN 1475-3928

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Item Type:	Article
Additional Information:	This is the post-review version of content which has been published in its definitive form in the Journal of Customer Behaviour. [Full citation to article including doi link, https://doi.org/10.1362/147539223x16838127399278
Uncontrolled Keywords:	35 Commerce, Management, Tourism and Services; 3506 Marketing; 1505 Marketing; 3506 Marketing
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
Divisions:	Liverpool Business School
Publisher:	Westburn Publishers
Date of acceptance:	31 December 2022
Date of first compliant Open Access:	7 January 2026
Date Deposited:	07 Jan 2026 16:59
Last Modified:	07 Jan 2026 16:59
DOI or ID number:	10.1362/147539223x16838127399278
URI:	https://researchonline.ljmu.ac.uk/id/eprint/27874

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