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A Socialisation Theory Perspective to Brand-Related Contents in Social Media

Valaei, N and Sabermajidi, N A Socialisation Theory Perspective to Brand-Related Contents in Social Media. In: 15th Global Brand Conference, 05 May 2021 - 07 May 2021, Sheffield, UK. (Accepted)

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Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
T Technology > T Technology (General)
Divisions: Business & Management (new Sep 19)
Date Deposited: 15 Apr 2020 09:03
Last Modified: 15 Apr 2020 09:03
URI: http://researchonline.ljmu.ac.uk/id/eprint/12728

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