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Developing and validating a multidisciplinary scale of E-retailing website elements

Alnawas, I and Al Khateeb, A (2022) Developing and validating a multidisciplinary scale of E-retailing website elements. Journal of Retailing and Consumer Services, 66. ISSN 0969-6989

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The purpose of this article is to theoretically identify the salient elements of e-retailing websites and empirically verify them through a rigorous scale development process. A mixed method approach was followed to achieve these objectives: a qualitative (content analysis) and a quantitative approach (factorial and confirmatory surveys). Three findings emerge from the current study. First: this study provides sound empirical support for e-retailing website elements as a high-order construct that consists of eight first-order factors. Second, the current research suggests that the measurement instrument for e-retailing website elements, which contains 54 items, is a valid and reliable using the following factors: hedonic website design elements, technical website design elements, website experiential elements, website relational elements, product-related elements, order-related elements, security-related elements and social media presence. Third, the proposed measurement instrument of e-retailing website elements strongly predicts e-satisfaction and e-trust. The key contribution of this study stems from developing and validating a multidisciplinary scale that synthesizes and integrates the major perspectives of e-retailing website elements.

Item Type: Article
Uncontrolled Keywords: 1503 Business and Management, 1505 Marketing, 1506 Tourism
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
Q Science > QA Mathematics > QA76 Computer software
Divisions: Business & Management (from Sep 19)
Publisher: Elsevier BV
Date Deposited: 17 Jan 2022 11:25
Last Modified: 11 Jul 2023 00:50
DOI or ID number: 10.1016/j.jretconser.2021.102905
URI: https://researchonline.ljmu.ac.uk/id/eprint/16063
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