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Examining the Glocalised Marketing Strategies of Luxury Fashion Retailers in China

Liu, H and Bai, H (2022) Examining the Glocalised Marketing Strategies of Luxury Fashion Retailers in China. In: Colloquium on European Research in Retailing Book of Proceedings . pp. 181-189. (7th Colloquium on European Research in Retailing (2022), Zagreb, Croatia).

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Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
Divisions: Business & Management (from Sep 19)
Publisher: University of Zagreb
SWORD Depositor: A Symplectic
Date Deposited: 18 Nov 2022 12:34
Last Modified: 18 Nov 2022 12:34
URI: https://researchonline.ljmu.ac.uk/id/eprint/17605
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