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Fillis, I and Dennis, N (2023) We Are All Improvisers! Jazz as an Alternative Lens to Explore the Strategic Marketing Management of the Entrepreneurial Consumer. Journal of Customer Behavior, 22 (3). pp. 45-49. ISSN 1475-3928
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We Are All Improvisers Jazz as an Alternative Lens to Explore the Strategic Marketing Management of the Entrepreneurial Consumer Movement.pdf - Accepted Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (276kB) | Preview |
Publisher URL: https://doi.org/10.1362/147539223x16838127399386
Abstract
We explore how the emerging entrepreneurial consumer movement can be understood using the jazz metaphor to communicate marketplace transformations in today’s turbulent environment.
| Item Type: | Article |
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| Additional Information: | This is the post-review version of content which has been published in its definitive form in the Journal of Customer Behaviour, Volume 22, Number 3, Authors: Fillis, Ian ; Dennis, Noel , Copyright Westburn Publishers Ltd, https://doi.org/10.1362/147539223X16838127399386 |
| Uncontrolled Keywords: | Jazz, metaphor, improvisation, entrepreneurial consumers; 1505 Marketing |
| Subjects: | M Music and Books on Music > M Music H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products |
| Divisions: | Liverpool Business School |
| Publisher: | Westburn Publishers |
| Related URLs: | |
| SWORD Depositor: | A Symplectic |
| Date Deposited: | 05 Apr 2023 11:44 |
| Last Modified: | 04 Mar 2025 16:38 |
| DOI or ID number: | 10.1362/147539223x16838127399386 |
| Editors: | Brown, Stephen and Ponsonby-McCabe, Sharon |
| URI: | https://researchonline.ljmu.ac.uk/id/eprint/19226 |
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