Yfantidou, I, Tsourvakas, G, Oikonomou, E and Kompatsiaris, I (2024) Consumer response to different discount sales promotional messages. An eye tracking and EEG experiment. In: Proceedings of The 2024 32nd European Signal Processing Conference (EUSIPCO) . (2024 32nd European Signal Processing Conference (EUSIPCO), 26th Aug - 30th Aug 2024, Lyon, France).

Palace, M, von Wagner, C, Srivastava, M, Smith, J, Santos Barea, C, Stoffel, S, Yfantidou, I, Rowley, S and Tripathi, R (2024) Developing Multimodal Data-driven Art-inspired Bowel Cancer Screening Promotion Images: An International Pilot Study. In: North West Cancer Research Symposium 2024, 3rd Jul 2024, Yoko Ono Lennon Centre, Liverpool.

Yfantidou, I and Skandali, D (2024) Breast cancer screening advertisements: What element is more persuasive? In: 22nd International Conference on Research in Advertising Conference Proceedings . (22nd International Conference on Research in Advertising, ICORIA, 27th Jun - 29th Jun 2024, Thessaloniki, Greece).

Georgiadis, K, Kalaganis, FP, Riskos, K, Matta, E, Oikonomou, VP, Yfantidou, I, Chantziaras, D, Pantouvakis, K, Nikolopoulos, S, Laskaris, NA and Kompatsiaris, I (2023) NeuMa - the absolute Neuromarketing dataset en route to an holistic understanding of consumer behaviour. Scientific Data, 10 (1). ISSN 2052-4463

Yfantidou, I (2023) An evaluation of the websites of sustainable tourism websites. An eye tracking experiment. In: 11th International Conference on Contemporary Marketing Issues Conference Proceedings . pp. 150-160. (11th International Conference on Contemporary Marketing Issues, 12-14 July 2023, Corfu Greece).

Yfantidou, I and Scaife, R (2023) Why Did The Home-Based Business Model Flourish On Instagram During The COVID-19 Lockdown In The UK? In: International Conference of Contemporary Marketing Issues . (ICCMI, 8th Jul - 10th Jul 2022, Naxos, Greece).

Yfantidou, I, Riskos, K and Tsourvakas, G (2022) Can eye trackers and EEG be used by small-medium marketing and advertising agencies? A qualitative study. In: Advances in Digital Marketing and eCommerce Third International Conference, 2022 . pp. 164-170. (2022 Digital Marketing and eCommerce Conference, Barcelona, Spain).

Mohammed, A, Goodman, W and Yfantidou, I (2022) The impact of airlines’ policies during COVID-19 on travellers’ repurchase intentions: the case of Aegean Airlines. International Journal of Tourism Policy, 12 (2). pp. 133-159. ISSN 1750-4090

Yfantidou, I and Grncarov, M (2021) Influencer Marketing in the Make-up Industry. In: Advances in Digital Marketing and eCommerce - Second International Conference, 2021 . pp. 1-15. (Advances in Digital Marketing and eCommerce Second International Conference, 2021, 29th June 21 - 1st July 21, Barcelona, Spain).

Georgakarakou, C, Riskos, K, Tsourvakas, G and Yfantidou, I (2020) What features of green products packaging are more eye catching? An eye-tracking exploratory study about organic agricultural products. International Journal of Technology Marketing, 14 (2). ISSN 1741-878X

Tsourvakas, G, Georgakarakou, C, Riskos, K and Yfantidou, I (2019) The impact of green agricultural product packaging features on consumers’ reactions and buying behaviors: An eye-tracking exploratory study. In: 7th International Conference on Contemporary Marketing Issues Conference Proceedings ICCMI 2019 . pp. 105-119. (7th International Conference of Contemporary Marketing Issues, 5-8 July 2019, Heraklion, Greece).

Yfantidou, I, Riskos, K and Tsourvakas, G (2018) Advertising message strategy analysis for award-winning digital ads. International Journal of Technology Marketing, 12 (4). ISSN 1741-878X

Tsourvakas, G and Yfantidou, I (2018) Corporate social responsibility influences employee engagement. Social Responsibility Journal, 14 (1). pp. 123-137. ISSN 1747-1117

Yfantidou, I Consumer Attitude Towards Cause-related Advertising: An Eye-tracking Experiment. In: 12th International Conference on Contemporary Marketing Issues Conference Proceedings . (ICCMI - 12th International Conference on Contemporary Marketing Issues, 10th Jul-12th Jul 2024, Crete, Greece). (Accepted)